The traditional mass approach in marketing is going through a major change, and the strategies and tactics of modern-day marketers are gravitating towards a more dominant presence on the Web. It seems that any product or service needs to have a certain degree of presence on the Web in order to sustain a good performance in the market. If we are going to look at the general orientation of current programs, we will easily discover that a considerable chunk of strategies and tactics are anchored on Web-based applications. This is particularly apparent in display advertising and search engine campaigns, which is so common in a considerable number of products and services.The overall conduct of Internet marketing is even getting more sophisticated as the level of competition has now grown to unimaginable proportions. Internet marketers are now looking at their target market in terms of behavior and demographics.Search marketing is by all intents and purposes a targeting medium. Internet marketers who utilize search marketing are self-driven and are focused in conducting careful and comprehensive assessment that tracks their interests; be it commercial, educational or informational.Seasoned marketers are comfortable in performing contextual targeting. This discipline is being used extensively both in traditional advertising and Internet-based advertising. You can read an interesting article about home gardening and the adverts that are splashed on the pages can be for Roundup or Miracle Grow. The same marketing principle is used in online advertising.Behavioral marketing is an emerging discipline but is catching on at a very fast pace. This is largely due to the capacity of the Internet to capture and document buyer behavior. Seasoned and savvy marketers rely heavily on targeted adverts mainly because they are fully aware that they can effectively reach their clients. With this kind of marketing discipline, businesses are able to reduce their advertising expenses while increasing the level of efficiency of their programs.Within the realm of Internet marketing, our best example for target marketing is search marketing. Through search marketing, businesses are able to adopt strategies such as search engine optimization (SEO), pay-per-click (PPC) and, of late, behavioral and contextual marketing.As marketing thrusts gradually moves from traditional tri-media to online media, the modern-day marketer is setting the tone of marketing variables defined by Internet-based applications. In fact, Internet marketing is considered by a growing number of businesses as the standard of their marketing program.
How to Get a Proper Fitting in Women’s Indian Apparel
Many a times while surfing through a web store, particular Indian apparel catches your attention and would like to have it but with few changes. In the fashion parlance it is called customized especially proper fitted for you.A proper fitting is very important in any apparel. An apparel fitting actually very important for any person to look perfect. Most of the Indian apparels are custom made and its must that the measurements taken should be exact. But there are some doubts about taking measurements so as to get a proper fitting women’s Indian apparel.But if the dimensions are noted correctly you can get a proper fitting women’s Indian apparel. Unlike western wear, Indian apparels beauty lies in its fitting to a great extent, you may possess the finest women Indian apparel but the fitting is not proper it will loose all its uniqueness. Hence How to get a proper fitting women’s Indian apparel the secret lies in taking right measurement.It is advisable to have some measure you for getting proper fitting women’s Indian. Here are the tips and tricks on how to get the measurements for proper fitting.How To MeasureDon’t take measurements yourself! It is recommended that you have someone help you.While measuring pay attention to these tips: Wear your normal under garments a good fitting brassier, your bare feet, with your normal posture. Put on a necklace to find the base of your neck at the back.Locating the correct waistline is the main problem area of measuring problems. The waistline should be located where your body creases when you bend over slightly forward or where you like to wear your waistbands. Comfortably some like it high some wear it lowHEADMeasure the head tape around the browsBUSTMeasure around the fullest part of the breast and ensure that you are wearing brassier of good fit Also lean forward and let your friend fasten the brassier this way the breast falls in proper shape enhancing the fit Keep the measuring parallel to the floorWAISTMeasure around the natural waistline bend on to one side to check your natural waistlineHIPSMeasure around the buttocks 8″ below the waist legs slightly apartLENGTH of TOP/KURTA/Measure from the nape of the neck (for back)Measure from center of shoulder (for front)SKIRT LENGTH/SALWAR LENGTHMeasure from waistline to required length. Here it is important to keep allowance incase you wear high heeled footwearPoints to keep in mind while taking Fitting:1. Measure bust waist hips in correct way and keep noting the dimensions2. Choose the Indian Apparel to be fitted wear it sit on a chair and check the areas where fitting is required3. Wear the Indian Apparel and move you arms up to se if there is any pull and also hug yourself to check the armhole fitting4. If in family way go in for a slightly looser fit so that the Indian Apparel can be used in future Months as well5. Try and have measurements taken by someone else and measure on a body with undergarments only6. Incase of trousers measure the inseam of a trouser that fits u best measure from crotch seam to the hemlineThis is the way to Perfect fitting Indian Apparel.Knowing the importance of measurements, lots of online apparel stores are coming up with tailor made apparels and providing lot of information on how to exactly take the measurements. http://www.utsavsarees.com is also one of such online store which also offers the custom made Indian apparel. The site also helps u in taking proper measurements and perfect fitting.
SPDN: An Inexpensive Way To Profit When The S&P 500 Falls
Summary
SPDN is not the largest or oldest way to short the S&P 500, but it’s a solid choice.
This ETF uses a variety of financial instruments to target a return opposite that of the S&P 500 Index.
SPDN’s 0.49% Expense Ratio is nearly half that of the larger, longer-tenured -1x Inverse S&P 500 ETF.
Details aside, the potential continuation of the equity bear market makes single-inverse ETFs an investment segment investor should be familiar with.
We rate SPDN a Strong Buy because we believe the risks of a continued bear market greatly outweigh the possibility of a quick return to a bull market.
Put a gear stick into R position, (Reverse).
Birdlkportfolio
By Rob Isbitts
Summary
The S&P 500 is in a bear market, and we don’t see a quick-fix. Many investors assume the only way to navigate a potentially long-term bear market is to hide in cash, day-trade or “just hang in there” while the bear takes their retirement nest egg.
The Direxion Daily S&P 500® Bear 1X ETF (NYSEARCA:SPDN) is one of a class of single-inverse ETFs that allow investors to profit from down moves in the stock market.
SPDN is an unleveraged, liquid, low-cost way to either try to hedge an equity portfolio, profit from a decline in the S&P 500, or both. We rate it a Strong Buy, given our concern about the intermediate-term outlook for the global equity market.
Strategy
SPDN keeps it simple. If the S&P 500 goes up by X%, it should go down by X%. The opposite is also expected.
Proprietary ETF Grades
Offense/Defense: Defense
Segment: Inverse Equity
Sub-Segment: Inverse S&P 500
Correlation (vs. S&P 500): Very High (inverse)
Expected Volatility (vs. S&P 500): Similar (but opposite)
Holding Analysis
SPDN does not rely on shorting individual stocks in the S&P 500. Instead, the managers typically use a combination of futures, swaps and other derivative instruments to create a portfolio that consistently aims to deliver the opposite of what the S&P 500 does.
Strengths
SPDN is a fairly “no-frills” way to do what many investors probably wished they could do during the first 9 months of 2022 and in past bear markets: find something that goes up when the “market” goes down. After all, bonds are not the answer they used to be, commodities like gold have, shall we say, lost their luster. And moving to cash creates the issue of making two correct timing decisions, when to get in and when to get out. SPDN and its single-inverse ETF brethren offer a liquid tool to use in a variety of ways, depending on what a particular investor wants to achieve.
Weaknesses
The weakness of any inverse ETF is that it does the opposite of what the market does, when the market goes up. So, even in bear markets when the broader market trend is down, sharp bear market rallies (or any rallies for that matter) in the S&P 500 will cause SPDN to drop as much as the market goes up.
Opportunities
While inverse ETFs have a reputation in some circles as nothing more than day-trading vehicles, our own experience with them is, pardon the pun, exactly the opposite! We encourage investors to try to better-understand single inverse ETFs like SPDN. While traders tend to gravitate to leveraged inverse ETFs (which actually are day-trading tools), we believe that in an extended bear market, SPDN and its ilk could be a game-saver for many portfolios.
Threats
SPDN and most other single inverse ETFs are vulnerable to a sustained rise in the price of the index it aims to deliver the inverse of. But that threat of loss in a rising market means that when an investor considers SPDN, they should also have a game plan for how and when they will deploy this unique portfolio weapon.
Proprietary Technical Ratings
Short-Term Rating (next 3 months): Strong Buy
Long-Term Rating (next 12 months): Buy
Conclusions
ETF Quality Opinion
SPDN does what it aims to do, and has done so for over 6 years now. For a while, it was largely-ignored, given the existence of a similar ETF that has been around much longer. But the more tenured SPDN has become, the more attractive it looks as an alternative.
ETF Investment Opinion
SPDN is rated Strong Buy because the S&P 500 continues to look as vulnerable to further decline. And, while the market bottomed in mid-June, rallied, then waffled since that time, our proprietary macro market indicators all point to much greater risk of a major decline from this level than a fast return to bull market glory. Thus, SPDN is at best a way to exploit and attack the bear, and at worst a hedge on an otherwise equity-laden portfolio.