Importance of Behavioral Targeting in Internet Marketing

The traditional mass approach in marketing is going through a major change, and the strategies and tactics of modern-day marketers are gravitating towards a more dominant presence on the Web. It seems that any product or service needs to have a certain degree of presence on the Web in order to sustain a good performance in the market. If we are going to look at the general orientation of current programs, we will easily discover that a considerable chunk of strategies and tactics are anchored on Web-based applications. This is particularly apparent in display advertising and search engine campaigns, which is so common in a considerable number of products and services.The overall conduct of Internet marketing is even getting more sophisticated as the level of competition has now grown to unimaginable proportions. Internet marketers are now looking at their target market in terms of behavior and demographics.Search marketing is by all intents and purposes a targeting medium. Internet marketers who utilize search marketing are self-driven and are focused in conducting careful and comprehensive assessment that tracks their interests; be it commercial, educational or informational.Seasoned marketers are comfortable in performing contextual targeting. This discipline is being used extensively both in traditional advertising and Internet-based advertising. You can read an interesting article about home gardening and the adverts that are splashed on the pages can be for Roundup or Miracle Grow. The same marketing principle is used in online advertising.Behavioral marketing is an emerging discipline but is catching on at a very fast pace. This is largely due to the capacity of the Internet to capture and document buyer behavior. Seasoned and savvy marketers rely heavily on targeted adverts mainly because they are fully aware that they can effectively reach their clients. With this kind of marketing discipline, businesses are able to reduce their advertising expenses while increasing the level of efficiency of their programs.Within the realm of Internet marketing, our best example for target marketing is search marketing. Through search marketing, businesses are able to adopt strategies such as search engine optimization (SEO), pay-per-click (PPC) and, of late, behavioral and contextual marketing.As marketing thrusts gradually moves from traditional tri-media to online media, the modern-day marketer is setting the tone of marketing variables defined by Internet-based applications. In fact, Internet marketing is considered by a growing number of businesses as the standard of their marketing program.

Chemistry, Nutritional Supplements Or Whole Foods – To Maintain the Health Tripod, Body-Mind-Spirit

Increasingly, as if there is a “new” discovery parade for the latest cure-all, probiotics have come again to the forefront. As I read the varying articles and studies, I am struck by how far afield we have come from normal, common sense.In order to maintain a healthy body, there is a tripod of health: body, mind, and spirit. Knock out one leg of that stool, and the stool topples over. Probiotics, diet, dietary supplements address only the “body” leg of the health tripod. So let’s start there.
Anything taken externally, whether it is natural or medical (chemical or surgical) in support of the physical, has only ever been intended as temporary support until we have regained or achieved the necessary consciousness to support complete and perfect health; much as you might use a crutch to recover from a broken leg. When the leg is healed, we throw the crutch away as we should throw the supplements and medications away.The body knows how to be well and healthy, as this is its natural and inherent state. Think of all the times you’ve had a cold, or the flu or a cut or bruise. They always go away. The body, created by Infinite Intelligence, does not need to know how to be well, but rather is always striving to return to health, its normal set-point. Our job, as a conscious human being, is to make the choices – all of our choices – that support Life. That is to say choices that are probiotic.These choices, if we are living naturally and following our internal prompts, always feel good, fun, joyful, and delicious. The body, itself, tells us what it needs with respect to nutrition; and we, if we are listening and aware, then eat those foods. The body tells us when it is tired and needs rest; if we are listening and living naturally, we fall asleep and awaken refreshed. The body tells us when it is cold; and if we are listening, we go inside, don a coat or sit by the fire. The body tells us when we are full; if we are listening, we stop eating, pleasantly satiated. The body because of its Innate Intelligence – the Life Force that enlivens it, is constantly directing us if we are listening.This same Innate Intelligence or Life Force is present in all living things: animal, vegetable and mineral. It quite simply is the “spirit” leg of the heath tripod. So it is essential that we pay attention to the still small voice within guiding us in all things, including health, always towards our good.The “mental” component of the tripod is where all the trouble begins and ends. The human mind with its hubris and arrogance believes that it is the infinite intelligence rather than our spirit Infinite Intelligence (knowing). The human mind is what confounds and complicates everything, over-shouting the still small voice every chance it gets. The human mind will argue with the information of Innate Intelligence that we don’t have time to eat, or we can’t afford to eat healthy food, or that we don’t have time to be home resting. The human mind will argue that a vitamin supplement is a quick fix, that a “professional” knows more than I do; that in a decision between ethics and money, money wins. The human mind will tell you to stay in the job your hate, because the money is good; and it will tell you to take the “safe” road, because it is afraid and lives in the land of Lack. These are the decisions that we make every day that lead us into life styles and relationships that are as toxic to the body and chemicals are.For example, as science attempts to unravel the secrets of good nutrition and health, they omit or ignore or discount the concept of Infinite Intelligence or Life Force, because they don’t understand It and cannot quantify It. Therefore, they believe that by isolating certain nutrients, that the benefits of that nutrient are complete in relationship to the biological body and cells. For example, scientists study, let’s say, Vitamin C. They isolate it out from its original state that it is found in, let’s say, an orange. They identify it by its chemical composition and name it Vitamin C of a certain type. Then a nutritional company or a drug company will duplicate that chemical complex and manufacture it synthetically and patent it. Why? Because you cannot patent the Vitamin C in an orange, but if you create your own synthetic clone of it, you can patent that and then sell it as “a vitamin supplement”. It’s about money; and the marketing is about making you believe – contrary to your own knowing and Innate Intelligence (common sense), that it’s better to buy the pill rather than simply eat the whole food, the orange. This whole process is the human mind process; not common sense, not Innate Intelligence, and not your Knowing.This brings us back to the “body” portion of the health tripod. All the things we do to and for the physical body to maintain or to regain physical health. These things include medicine, alternative therapies, nutrition, supplements, and the food we eat.So let’s go back to the clone of Vitamin C which is not Real Vitamin C. First of all, it has been separated out of its natural habitat of the orange and no longer has the synergistic benefits of all the other nutrients found within that Infinite Intelligence-created orange. The other nutrients within the orange were gathered together by Infinite Intelligence in the orange with the Vitamin C to work together one with the other – like a symphony shall we say. All together they release their blessings of nutrition to the consumer in a concert. One triggers the other, one enhances the other, and within the human body, they trigger certain enzymes or other mechanism to break it down and with nutritional perfection and elegant harmony are absorbed into the body where they nourish and sustains the cells, the fundamental building block of the body. This is the symphony of naturally occurring whole foods in the act of nourishing the living body. The clone has no idea of the music.While it is not quite the stuff of Frankenstein for science to understand food and nutrition in relationship to the human body, it is when these elements are separated out from the Whole Picture and peddled to convey the same efficacy as the Real thing, which they cannot do. Recall for a minute the actual Frankenstein creation: he was patchwork parody of the Real human, not elegantly Real.When these synthetically created nutritional clones are ingested into the Real body, the body in fact does not recognize them and either sloughs them off (every wondered why your urine is so bright yellow when you’re taking vitamin supplements ) or they are treated as toxins. If the body identifies them as toxins (foreign substance), it will attempt to eliminate it from the body or surround it with fat cells much like putting the bad guy into solitary confinement. [Did you ever wonder why we are so fat in such large numbers?] Seems to me, via common sense, my own Innate Intelligence just like yours, that the more toxins – synthetically/chemically produced foods (neo-nutrition) we consume, the more toxins the body is attempting to cope with and so produces the fat to surround and contain them to protect the vital organs of the body. The living body’s single imperative, after all, is to live. This is basic biology 101.The rube is that most of the food available for consumption grown here in the United States is synthetically altered in some fashion. First the seed, itself, is genetically modified from its original Infinite Intelligent state. Monsanto has done a grave and potentially catastrophic disservice to the world by altering seed – again for the reason of patent – so that now farmers have to buy seed every year.Haven’t you noticed that you can’t grow a new corn crop from the old corn seed or that this year’s tomato seed will not grow a next generation of tomato? My own Innate knowing noticed this phenomenon years ago and thought then that this was very strange. Especially when the natural process of pollination would have eventually – by evolution – evolved a new seed that was adapted to a particular climate or locality or pest. Once again, it is the mandate of all living things – Life Force, Innate Intelligence – to Live. And in so doing, living naturally and organically, every living thing will change and become naturally stronger and more resilient to its environmental challenges or perish. In the human body, this job is particularly handled by the immune system.All you have to do is look to the cock roach to see the amazing ability of Infinite Intelligence to adapt for Life (probiotic). It is this very process of adapting and changing to environmental challenges – evolution they called it in high school – that creates the very nutrition – antioxidants for example – that we ingest through eating a whole food, that helps our bodies meet their own environmental challenges.However, as a result of these genetically modified seeds that require chemicals in the form or herbicides, pesticides and fertilizers to grow, the essential nutrition that we require to be healthy is now absent from these food; and in addition, these foods contain more toxins (synthetic chemicals) that we ingest into our bodies. These are not whole foods; they are corrupted foods.As a result of these corruptive foods, the front line digestive and immune systems are seriously compromised. When the digestive system is compromised, we cannot be nourished. When the immune system is compromised, we fight disease.This is where the recent surge in demand for organically grown, non-genetically modified foods has arisen. Simply put, organic, whole, Real foods contain more potent and available nutrition for our bodies to use; and they come complete with Innate Life Force as well as without toxins. Studies prove that these foods are as much as 60% higher in available nutrition than industrially grown foods.The long term effects of synthetically grown foods are now evident by the number of Americans who are sick. Diabetes has become a “life style” complete with its own magazines for diabetic living. Immune diseases are epidemic: multiple sclerosis, fibromyalgia, chronic fatigue syndrome to name but a few and not to mention cancer and heart-related disease. Every one of these dis-eases can be directly traced back to our food supply and the resulting epidemic of malnutrition in Americans and the toxin load.Better living cannot be found through chemistry when it comes to health, food, nutrition and the environment. Synthetic chemistry and its manipulation for profit makes corporations rich, farmers poor, and kills people.By about 40 years of age, the body begins to show the effects of this deadly combination of slow poisoning with the accumulation of toxins compounded by years of malnourishment. The drip, drip, drip effect reaches critical mass and the body cannot manage any more, cannot cope, and begins to break down showing myriad symptoms of dis-ease. Nutrition is what the body uses to repair and rejuvenate itself, but without the proper nutrition derived from whole foods, the cells themselves cannot restore, renew or replenish to their natural state of health. Toss on the load of accumulated toxins, and it is, “Houston, we have a problem.”This brings us to rebalancing the Health Tripod.The medical world has evolved into a lucrative business of treating symptoms of disease with more synthetic drugs with no intention of addressing the cause. It is a mindset of sickness, not wellness. At its core medicine believes neither in the fundamental Infinite Intelligence of the body nor its ability to heal itself. But rather as its centerpiece are sickness, disease and decay.Alternative health methodologies are more inclined to honor the Infinite Intelligence of the body and treat symptoms of dies-ease with probiotic methods: moving energy (Life Force) in the body, support with herbs and nutrition in addressing the physical complaint. In addition most of these modalities will, to greater or lesser degrees, address the other two legs of the Tripod: mind and spirit as well. All these methods are good for you, as long as the mind leg of the tripod believes and knows this as well. If you do not believe in the Infinite Intelligence of your body, you should opt for medical treatment.As a result of the medical model heavily influencing our Western thought, even alternative therapies have adopted “medicine-like” models for treatment of dies-ease, such as prescribing supplements and herbal remedies for regular use. But these should not be taken as “medicine” on a long term basis, but rather used intermittently to support the body until body/mind/spirit regains balance.This brings us to the current phase in American healthcare, which is the onslaught of “natural supplements”. But once again, the consumer must be educated and cautious, as some of these are the products of the chemical laboratory too, and not the products of whole grown food. As previously discussed, these “nutritions” when isolated from their synergistic fellows in the whole food form do not supply the same healthful effects to the body. They are often more chemistry and always without the support of the rest of the nutritional army found in a whole food. This is largely what you see on the shelves at the drug store, the vitamin store and online. They are a poor relation to natural whole food nutrition. And remember, the body may identify these as toxins as well, sloughing them off or storing them in fat, but certainly not imparting any Real nutrition to the body for use.Here is where the consumer must take responsibility for his/her own health and come to understand the options clearly: synthetic chemistry, synthetic supplements, or whole organic food and whole food superfood supplements.No longer can we afford to be ignorant of what is being offered to us out there for “health” benefits. You must be intelligent and use your own good common sense for regaining and maintaining optimum health.Two things are required, fundamental and essential, for complete and perfect health: 1. complete pure untainted available nutrition; 2. the body’s ability to process and absorb the nutrients.1. Complete, pure and untainted nutrition comes from organically grown whole foods, period.a. Buy organically grown/raised foods whenever and wherever possible in the widest variety possible. Try growing some of your own. There’s a reason that foods are available with seasonality. Infinite Intelligence has provided us the vast and complete range of nutrients our bodies need for cellular health with a veritable buffet of foods: animal, vegetable, and fruits in balance and moderation, and more importantly, as your body uniquely informs you.b. When buying a supplement, you must determine that it is, in fact, a whole food supplement. Often times these are called superfoods. A working definition of superfood might be any food that is high in enzymes, phytochemicals, vitamins, minerals, Chlorophyll, and antioxidants. In a perfect world the goal would be to be free of anything manufactured and obtain complete nutrition from your wide spectrum variety of whole food selections. A word of warning: be certain that the whole food supplement, the superfood, is organic.2. Probiotics are essential to the absorption and assimilation of whole food nutrition.1. First of all, the “new” probiotic supplements are not some new invention or creation of modern science. They are natural, living organisms that are found in the intestinal tract. In fact, they are found in the intestinal tract of every creature that digests food and makes waste. Probiotics (good bacteria) are provided to us naturally by Infinite Intelligence in whole plant foods (vegetables, fruits and grains).2. It is most important to understand, is that probiotics are living organisms with a life, a function and a mission. Their function is perhaps to say they are the front line troops of your body’s immune system. In the digestive tract it is their job to keep any “bad” bacteria in check. When “bad” bacteria are out of balance and in control, the body cannot absorb nor assimilate the nutrition required for Innate Intelligence to restore the body to complete and perfect health3. Probiotics aid in the digestion and elimination of waste materials from the body. If the body is not eliminating its own waste and toxins, they are stored, via fat; and in the colon, if not eliminated completely, set up an environment of decay: the perfect culture for dis-ease.4. Warning: probiotic is word being used on labels now to get you to buy.First, the product itself must be organic (yogurt, kefir, kambucha). Second the cultures must be LIVE.5. If you are purchasing a superfood enriched with probiotics as a dietary supplement (addition); then once again, be certain that the superfood is organic and that the probiotics have been cultured in the sun (not killed by heat); and that they haven’t been cultured from fecal matter.Just like with vitamin supplements, manufactured probiotics are present in the market place as well. When a manufacturer can identify a probiotic in nature (in food), it isolates it by its chemical composition and manufactures it synthetically, patents it and gives it a patented name. As with synthetically created vitamins, patented probiotics will be treated by the body as yet another foreign substance. The body then has to either discharge and eliminate it, or store it in fat. The supposed “cure” has just added to the problem.Since the digestive system is the most critical place where nutrition is either absorbed and assimilated and made available for cellular health or not, this is a particularly sinister place to introduce synthetics, because neither will the nutrition be made available to the body nor should the body have to cope with yet another chemical impostor of the Real.It is appalling to me that we find ourselves in this place in the year 2008. What’s more I cannot understand how we could be so morally bankrupt as to arrive at methodically poisoning our people for the sake of money. But the truth of the matter is that each of us has to take charge of our own health and wellness and no longer entrust it to “others.”The formula to regain and maintain health until you die is simple: body, mind, spirit. And the rule is that when any one of the three becomes out of balance, the stool falls.You most probably will address your health only when you notice a physical symptom, but that is your opportunity to address the mind and spirit aspects of your life, as well; for one or both of those aspects are out of sync if your body is ill.We are an integrated being. Just as the knee bone is connected to the shin bone, the body is connected to the mind is connected to the spirit. The body is merely the casing that contains mind and spirit for a physical adventure here on earth; and I think you will agree that without health, the physical experience is less than optimal, to be sure.If you are trying to regain (or maintain) your God-given state of complete and perfect health, by all means use what methods and practices that you feel are correct and appropriate to support your physicality whilst you do the necessary explorations in mindset and spirit, bringing you back to your perfectly balanced Health Tripod.What we think, what we believe is what we experience. With the experience of something that is unpleasant and not fulfilling comes the opportunity to release the beliefs and mindsets that got us here, and to choose new thoughts and new ideas that are probiotic – pro Life – and support us in complete and perfect health. The Whole Tripod.One final note: we are dynamic beings, therefore constantly changing. The requirement to pay attention (be aware) and make conscious choices moment to moment is the essential job of spirituality and self-mastery, which a life long process. You never get it done.Applying your spirit, listening to the Innate Intelligence within, will always lead you to your good. Always.

E-commerce Adventures On eBay

The Internet is an unbelievable thing. Because of Web innovations, a person of any age or background can start a business with very little capital. Furthermore, online, virtually anyone can start a business without judgment. When Corey Kossack started his eBay store, he approached his first supplier with confidence. Although he was only 20 years old and inexperienced, he presented himself properly onscreen and was able to prove his worth over time without concerns. Because of e-commerce, entrepreneurship has been made easier. So how can you get started as an e-commerce guru? Read on for how Kossack got started in e-commerce.The Beginning of Booming E-commerceBelieve it or not this business owner started his venture when he was a sophomore in college. “I wanted to earn some extra money so I could travel and study abroad,” he recalls. “I was shopping for a memory card for a digital camera and noticed one seller who was listing and selling a bunch of these cards a day.” The idea, alone, led Kossack to believe there might be a great business opportunity selling on eBay. After months of research, Kossack decided to sell DVDs on a small scale out of his dorm room.Kossack’s DVDs, video games, and books store (one that sells products below retail) only grew from there. “We have thousands of titles to choose from, ranging from hard-to-find movies to popular TV shows and new releases,” explains the eBay Top Seller (a status awarded to the top 200 sellers in all of eBay). “Our DVDs are brand new and factory-sealed like you would buy it at your local retail store.” In fact, during Kossack’s first full year on eBay, he sold 25,000 DVDs for a total of $500,000 in sales revenue.Speaking of the e-Commerce Biz…Because of Kossack’s e-commerce success, he’s been asked to speak at eBay’s annual convention and training event “eBay Live!” in front of 1,400 other eBay PowerSellers. “I came to the realization that I had developed many of my own strategies to maximize profits and minimize risk-selling on eBay that the eBay community was unaware of,” he explains. “I shared how I saved thousands of dollars by switching the type of packaging materials I was using, how I kept my costs low during start-up and growth, how I recruited highly-skilled young workers to be my employees, and how I analyzed the risk of my eBay listing strategies and determined what alterations needed to be made to ensure I was reaching the maximum profit potential.”Kossack then turned his strategies into a revolutionary new guide to help other profit from eBay called “eBay Millionaire or Bust: Hidden Strategies That Maximize Profits and Create Wealth.” “There is so much more to running a profitable eBay business than learning how to list and sell items,” says the entrepreneur. “You need to understand the real business strategies behind selling on eBay if you want to be truly successful.”Schooling for an e-Commerce EntrepreneurCustomarily, most aspiring e-commerce pros should obtain an e-commerce degree because it’s the most relevant, Kossack is currently a computer information systems major. “But to tell you the truth,” he says, “I really wish I was an entrepreneurship major because that is what I am really passionate about.” Still, the subject of computer information systems is quite relevant to e-business management.Since Kossack’s not directly getting an e-business degree or e-commerce degree, he’s supplementing his ecommerce training by enrolling an entrepreneurship course at a different school. And he’s not stopping there. Kossack realizes he has so much to learn in terms of e-commerce training, especially without the benefits of a solid e-commerce degree.
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