Importance of Behavioral Targeting in Internet Marketing

The traditional mass approach in marketing is going through a major change, and the strategies and tactics of modern-day marketers are gravitating towards a more dominant presence on the Web. It seems that any product or service needs to have a certain degree of presence on the Web in order to sustain a good performance in the market. If we are going to look at the general orientation of current programs, we will easily discover that a considerable chunk of strategies and tactics are anchored on Web-based applications. This is particularly apparent in display advertising and search engine campaigns, which is so common in a considerable number of products and services.The overall conduct of Internet marketing is even getting more sophisticated as the level of competition has now grown to unimaginable proportions. Internet marketers are now looking at their target market in terms of behavior and demographics.Search marketing is by all intents and purposes a targeting medium. Internet marketers who utilize search marketing are self-driven and are focused in conducting careful and comprehensive assessment that tracks their interests; be it commercial, educational or informational.Seasoned marketers are comfortable in performing contextual targeting. This discipline is being used extensively both in traditional advertising and Internet-based advertising. You can read an interesting article about home gardening and the adverts that are splashed on the pages can be for Roundup or Miracle Grow. The same marketing principle is used in online advertising.Behavioral marketing is an emerging discipline but is catching on at a very fast pace. This is largely due to the capacity of the Internet to capture and document buyer behavior. Seasoned and savvy marketers rely heavily on targeted adverts mainly because they are fully aware that they can effectively reach their clients. With this kind of marketing discipline, businesses are able to reduce their advertising expenses while increasing the level of efficiency of their programs.Within the realm of Internet marketing, our best example for target marketing is search marketing. Through search marketing, businesses are able to adopt strategies such as search engine optimization (SEO), pay-per-click (PPC) and, of late, behavioral and contextual marketing.As marketing thrusts gradually moves from traditional tri-media to online media, the modern-day marketer is setting the tone of marketing variables defined by Internet-based applications. In fact, Internet marketing is considered by a growing number of businesses as the standard of their marketing program.

US Markets in green on Friday; Dow 30 up over 345 points, Nasdaq Composite, S&P 500 up nearly 1%

US Markets were trading in the green on Friday with Dow 30 trading at 30,678.80, up by 1.14%. While S&P 500 was trading at 3,701.66, up by 0.98% and Nasdaq Composite 10,690.60 was also up by 0.71 per cent

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US Markets in green on Friday; Dow 30 up over 345 points, Nasdaq Composite, S&P 500 up nearly 1%
Earlier today, Indian stock markets ended the week on a winning note. It was the sixth straight gains for equity markets. Source: Reuters
US Markets were trading in the green on Friday with Dow 30 trading at 30,678.80, up by 345.25 points or1.14 per cent. While S&P 500 was trading at 3,701.66, up by 35.88 points or 0.98 per cent and Nasdaq Composite 10,690.60 was also up 75.75 points or 0.71 per cent. A Reuters report said that today’s strength was on the back of a report which said the Federal Reserve will likely debate on signaling plans for a smaller interest rate hike in December, reversing declines set off by social media firms after Snap Inc’s ad warning.

Source: Comex

Nasdaq Top Gainers and Losers

Source: Nasdaq

Earlier today, Indian stock markets ended the week on a winning note. It was the sixth straight gains for equity markets. The BSE Sensex ended at 59,307.15, up by 104.25 points or 0.18 per cent from the Thursday closing level. Meanwhile, the Nifty50 index closed at 17,590.00, higher by 26.05 points or 0.15 per cent. In the 30-share Sensex, 13 stocks gained while the remaining 17 ended on the losing side. In the 50-stock Nifty50, 21 stocks advanced while 29 declined.

Natural Skin Care Help For Your Aging Skin

Are you looking for help for aging skin? If you are beginning to notice wrinkles, fine lines and dark spots on your skin and face, It may be time to get serious about your skin care routine! Here are four natural skin care tips to help you rejuvenate your skin! Before you consider harsh chemical treatments or a face lift, you should know that there is health risks associated with both of these skin treatments.The U.S. Food and Drug Administration notified the public in early 2008 that Botox and Botox Cosmetic (Botulinum toxin Type A) and Myobloc (Botulinum toxin Type B) were in some cases, linked to possible adverse reactions, including respiratory failure and death.Some of these adverse reactions appeared to be related to the spread of the toxin to areas distant from the site of injection, and might mimic symptoms of botulism, including difficulty swallowing, weakness and breathing problems. Although these cases could be the result of possible overdosing, the potential risks of Botox treatments certainly pose reason for concern!Plastic surgery or getting a face lift could also pose serious health risks! Potential problems could include adverse reaction to anesthetic, excessive bleeding, permanent numbness or paralysis of facial muscles, week facial muscles or even skin necrosis or death of skin tissue. It can also cause Keloid scarring, (a heavy scarring caused by the overgrowth of granulation tissue at the site of a healed skin injury which can vary from pink to flesh-colored or red to dark brown in color).Before you consider drastic skin care treatments or surgeries, you should know that there are safer natural alternatives for helping your skin to look younger and more beautiful again!Below are four natural skin care tips that can help you address aging skin! 1. Have a good skin care routine.Practicing a good daily skin care routine can go a long way toward preventing skin aging. It is important to cleanse your face twice daily with a gentle plant based skin cleanser. You should also use a skin toner to help it return it to its normal ph balance. Then you should use a plant based skin moisturizer that is free of harsh chemicals or harmful preservatives. You should exfoliate your face at least two times per week. Be sure to use an all natural sun screen to protect your skin from UV damage,2. Choose plant oil based skin care products over petroleum oil based products.Your skin is a living organ that needs oxygen! Skin moisturizers that contain petroleum derivatives, such as petrolatum, mineral oil or propylene glycol, can clog your skins pores and prevent your skin from breathing. This may cause your pores to enlarge to get their needed oxygen, which could lead to skin aging and skin damage such as wrinkles and fine lines.Plant based products allow your skin to breath and will nourish your skin cells with antioxidants, amino acids, and other essential phyto-nutrients. This can help your aging skin to regain its natural healing balance, and also help maintain adequate hydration levels to give your skin a more even, radiant and luminous tone!3. Stop putting harmful chemicals on your skin.Scientists estimate that you can absorb up to 60% of chemicals from any skin care products that you come into contact with, which will send them directly to your bloodstream. In fact, it may take as little as 26 seconds for some substances to move from the skin to every major organ of the body, which is why nicotine and birth control patches are so effective! Skin care products containing harsh chemical ingredients such as Propylene Glycol and Sodium Laurel Sulfate, as well as preservatives like Propylparaben or Methylparaben may cause serious problems not only for your skin, but also for your health. Hormone disruptions, birth defects, organ damage…even skin cancer or breast cancer may result from toxic chemicals in personal care products! Also, be careful to not use sunscreens containing harmful ingredients!4. Live a healthy lifestyle.Eat a healthy diet that includes plenty of fruits and vegetables, and make sure you are getting enough Omega 3 fatty acids, either through eating fish or taking a fish or krill oil supplement. Be sure you also drink plenty of water each day! Getting enough sleep and reducing stress can also slow skin aging. Don’t smoke! Smoking is very harmful to your skin and will destroy your skins texture and suppleness.The four skin care tips listed above are all natural and easy steps you can take to combat aging skin! They are safe and effective ways that can help your skin look younger and more beautiful again, without risking your health with harsh chemical treatments or dangerous surgeries!